Yesterday I got an email from Peter from New Zealand: "Great utility - I got it from the Roam magazine CD. Thanks". This made me curious cause I didn' t know about the article (although the publisher should have contact me first). So I asked Peter to send me scanned copy of the article, which I received today (thank you Peter!).

I realy love it when people write about ASAP Utilities. I like to help people and the more ASAP Utilities gets publicity the more people can profit from the benefits.

The article reads:
Roam proudly presents the essential add-in for all Excel users. ASAP Utilities contains over 300 useful and powerful utilities to automate frequently-used tasks and fill the gaps that Excel's programmers left out. From entering and formatting data to juggling formulae, printing and managing sheets, viewing workbooks, importing and exporting data and more, the ASAP Utilities will save you hours of time and sends nomadic number-crunchers of the mobile world into paroxsyms of joy! ASAP Utilities works with Excel 97, 2000, 2002/XP and 2003.

About Roam Magazine
Roam magazine gives you a dedicated mobility serving of expert product reviews and industry analysis, must-read features and special reports plus practical hands-on techniques for getting the most from your mobile kit and life on the road.
Roam is Australia's first and only "100% mobile computing" magazine!

Readership Profile
While other PC magazines pay mere lip service to mobile computing, or ignore this booming market altogether, Roam is Australia's first and only "100% mobile computing" magazine.

The target audience scopes from solo to SME IT professionals, business decision makers to business travellers, and 'prosumers' -- tech-savvy consumers who drive and influence the mainstream market, and to whom friends and family members turn to for advice on what to buy.

The primary demographic is aged 25-49, AB male and high income earners.
http://www.derwenthoward.com.au/magazine.asp?mag=23 (their site no longer works)