Relax and enjoy how these handy tools speed up your Excel tasks
We proudly present you our brand new logo!
We are excited to officially present our new logo as part of the ongoing evolution of ASAP Utilities. And we hope you are as excited about the new logo as we are.
Description of the new logo:
- Clean and simple rabbit sign, as a friendly and warm way to show what our software, company and vision stands for.
- The rabbit is hopping, representing enthusiasm, purpose and speed.
- Distinctive friendly font.
- Orange is a positive color, linked to happiness, success and determination. It also stands for friendliness, creativity and enthusiasm.
And orange is the national color of our country, The Netherlands. - Orange provides recognizability since we used this in our previous logo as well.
Old logo
New logo
The Process
1. Mission, Vision and Brand Values
We started 26 years ago with a vision for ASAP Utilities and released its first version in 1999.Since then, our team ensures that ASAP Utilities is continuously evolving to help our users.
ASAP Utilities is used nowadays by over 750,000+ users and 27,000+ organizations worldwide.
We never wrote down a mission statement or official company values; We just did and do what we think is right for our users and building long-term relationships.
Now, also required to instruct the logo designers, we wrote our mission statement and what the ASAP Utilities brand stands for. We also wrote our company's core values and, what we believe, makes us special compared to many other companies.
This is our mission statement:
“Our mission is to put a smile on the face of Excel users all over the world, by providing a friendly and easy to use add-in, that saves time and speeds up their work in Excel.”
2. Requirements and Logo Contest
To better reflect what ASAP Utilities does and how we work as a company, we have asked professional designers to help us with a new logo.We held a contest at the 99designs platform last quarter, with the following requirements for the new logo:
- More professional compared to the logo we designed ourselves and used since 2006.
- Simple and clear.
- Unique and easy to recognize.
- Represent what ASAP Utilities stands for.
- Logo should be useable without the text too, such as in a software icon.
- Our existing logo uses the color orange. Orange is the national color of our country, The Netherlands. However, we are open to any color suggestions.
- We love flat design.
- Tone of voice; Professional, reliable, warm, and friendly.
3. The Winning Design
We are grateful that many designers participated and contributed and were pleasantly surprised with the result. After several proposals and a few rounds, one stood out and was chosen as the winner.In close consultation with the designer, P.ETER.K., the logo was worked out into the final design.
The new logo, for use on a light background:
The new logo, in white with the orange as background color:
The icon only:
We also took this opportunity to give our website a fresh new look and further improve its usability.
During the next few weeks the old logo will be replaced everywhere with the new one.
More improvements are forthcoming.
ASAP Utilities version 7.9.4, that has a few small improvements, will soon be released with the new logo.
This year the new version 8 will also be released.
We hope you like this new look and feel for ASAP Utilities!
Best wishes,
Bastien Mensink
Founder/owner and managing director
©1999-2024 ∙ ASAP Utilities ∙ A Must in Every Office BV ∙ The Netherlands
Empowering Excel Users Worldwide for 25 Years
Empowering Excel Users Worldwide for 25 Years